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‘Departure of Messi, Ronaldo has not had adverse impact on La Liga viewership’, says league’s India MD Jose Cachaza

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La Liga could have seen two of the most important names in world football, Cristiano Ronaldo and Lionel Messi, go away the league however that has not affected the viewership of the league itself. In reality, La Liga India Managing Director Jose Cachaza says that gamers coming and leaving golf equipment is a actuality that these operating the league have to just accept as it’s the golf equipment themselves which can be the one non-variable issue within the sport.

“No,” was his unequivocal reply when requested if the departure of the 2 superstars has had an hostile affect on the viewership figures within the nation. “Our viewership numbers have kept increasing. Our following in social media has been increasing and so has our sponsorships. That is the nature of the game, players don’t last forever, clubs do,” Cachaza instructed

The Spaniard says that having big-name gamers taking part in within the nation is one thing that the league all the time desires however it isn’t too involved if, say, Real Madrid fail to signal Kylian Mbappe or Erling Haaland. Conversely, the actual fact stays that Real, Barcelona and Atletico Madrid proceed to own field workplace gamers amidst their ranks.

“Of course we would like to have the best players. We would like to have Haaland and Mbappe in La Liga. Maybe one day, they will come. But for example, we have two of the best strikers in the world playing for Real Madrid (Karim Benzema) and Barcelona (Robert Lewandowski). We have some of the most promising youngsters playing for Madrid, Barcelona and Atletico like Vinicius, Ansu Fati, Rodrygo, Joao Felix and so on,” he stated.

The reality additionally stays that whereas the 2 Spanish giants have had their troughs in recent times, significantly Barcelona with their monetary debacle, they continue to be two of probably the most tough sides to beat in Spain and Europe. “Let us not forget, Cristiano left but Real Madrid won the Champions League again. Barca suffered a lot but they have made a strong start to the season.”

Cachaza additionally stated that the league was proud of Viacom18 buying the digital rights for the Indian Premier League (IPL), a improvement he feels will draw extra eyeballs to its OTT platform Voot and thus to the league itself. La Liga is being aired this season on Viacom18’s channel Sports18 as effectively.

“We are in the second year of our relationship with our broadcaster Viacom18. Last year we were on MTV only and this year we are growing with them on their new channel Sports18 and the OTT booklet. We want to keep increasing our commercial footprint in the country.

“Product-wise this season may very well be a bit extra aggressive than the final in order that might be good for the followers and growing the viewers. We can not overlook that the cricket asset Viacom18 has simply bought and on the finish of the day, that might be good for us as a result of the overall viewers of the channel might be greater so our viewers might be greater too.”

La Liga had uniquely tried out streaming matches exclusive on Facebook in India before it became one of many sports organisations to move out as part of the social media giant’s gradual shift away from the field.

“Facebook was a reasonably good expertise. It helped us be taught loads about our viewers as a result of there may be a variety of immediate knowledge that we’re getting from Facebook. It helped us attain new followers. Now we’re in a special scenario, the place we’re in a channel and in an OTT platform. Facebook determined to not proceed with reside sports activities of any variety. If that they had continued with that technique, then we’d have by no means stated no to them,” stated Cachaza.

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