HomeTechnologyAmazon memo says 'Thursday Night Football' drew record number of Prime signups...

Amazon memo says ‘Thursday Night Football’ drew record number of Prime signups for a 3-hour period

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Los Angeles Chargers tight finish Gerald Everett (7) throughout a 26-yard reception within the fourth quarter of an NFL recreation between the Los Angeles Chargers and Kansas City Chiefs on September 15, 2022 at GEHA Field at Arrowhead Stadium in Kansas City, MO.

Scott Winters | Icon Sportswire | Getty Images

Amazon’s first broadcast of “Thursday Night Football” attracted a document variety of new Prime signups over a three-hour interval, greater than throughout comparable durations on Prime Day or different massive buying days akin to Black Friday and Cyber Monday, an government mentioned in a memo considered by CNBC.

The matchup between the Kansas City Chiefs and the Los Angeles Chargers final week was the primary of 15 video games Amazon will broadcast as a part of a take care of the National Football League. Amazon is spending about $1 billion per 12 months to completely stream Thursday Night Football by means of 2033, CNBC beforehand reported.

“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, international head of Amazon’s sports activities division, wrote late Monday within the memo to employees.

Nielsen has but to launch official viewership numbers for the sport. Marine mentioned Amazon’s measurement “shows that the audience numbers exceeded all of our expectations for viewership.”

Amazon is betting closely on sports activities broadcasting with the hope that it’s going to enhance its Prime membership. The Prime subscription program, which fees $139 per 12 months for a number of perks together with free transport, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million lively Prime Video households within the U.S.

It’s beefed up its Prime Video content material in different methods to hook viewers and new subscribers. The firm lately debuted its long-awaited sequence “The Lord of the Rings: The Rings of Power,” which is derived from the appendices of J.R.R. Tolkien’s “Lord of the Rings” books. Amazon mentioned the primary episode of the sequence, which set a document for being the costliest present ever made, attracted greater than 25 million viewers globally in its first day.

WATCH: The NFL’s massive Amazon debut and first week rankings features

Correction: This story was up to date to replicate that Amazon’s take care of the NFL runs by means of 2033.

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