HomeTechnologyCustomers cry foul after iPhone orders on Flipkart cancelled during festive season...

Customers cry foul after iPhone orders on Flipkart cancelled during festive season sale

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Customers keen to purchase Apple’s iPhone 13 – offered at important reductions on-line following the launch of the iPhone 14 – have taken to social media to specific their dissatisfaction with Walmart-owned e-commerce firm Flipkart after a number of orders have been cancelled throughout its ongoing annual festive season gross sales occasion Big Billion Days.

The premium variations of the iPhone13 fashions are nonetheless obtainable however the least costly ones are proven as being offered out on the platform.

Flipkart stated lower than 3% of the orders have been cancelled by sellers resulting from what it referred to as “anomalies.” It didn’t specify or present additional particulars.

“We perceive that near 70% of all iPhone orders positioned throughout cities together with Guntur, Gorakhpur, and Siliguri have been efficiently delivered by the sellers. Further, a minor fraction of orders (

Sellers coping with smartphone gross sales advised ET that this sometimes occurs throughout main sale occasions when demand for a product exceeds forecasts, therefore affecting provide.

“Sometimes, marketplaces do accept orders even if the demand exceeds their forecasts as they would be confident of securing the supply from distributors,” stated an individual related to a telephone model. “The orders would only get cancelled if the distributors themselves are facing a supply shortage.”

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This might result in a supply timeline of weeks which can have an effect on service ranges and the reputations of the marketplaces.

“This is a typical occurrence during festive season sales, where certain models see way higher demand than anticipated and then it goes out of stock,” stated Shilpi Jain, analyst at trade tracker Counterpoint Research.

Cancellation of orders is “also an outcome of the same problem, as marketplaces feel they won’t be able to service them. Expensive variants of the same iPhone 13 model are available online,” Jain added.

Smartphone manufacturers are anticipated to ship round $7.7 billion price handsets this festive season, a marginal enhance in comparison with final 12 months’s cargo, however general volumes are anticipated to drop by 7% in comparison with final 12 months.

This comes at a time when India is anticipated to see 5G companies being launched from subsequent month.

ET reported on September 26 that different shopper classes have seen a 28% enhance in general order volumes, with private care and digital merchandise like smartwatches and audio seeing important traction through the festive season sale occasions.

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