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India sees Rs 24,000 cr worth online festive sales in 4 days, mobiles lead

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Led by mobiles, e-commerce platforms in India clocked over Rs 24,500 crore (almost $3.5 billion) within the first 4 days of the festive gross sales that started from September 22, signalling a better-than-anticipated kickoff to the festive season this yr, a report confirmed on Tuesday.

Nearly 55 million customers made on-line purchases through the first 4 days as general day by day common gross merchandise worth (GMV) rose to five.4 instances, in line with Redseer Strategy Consultant.

“We had earlier projected a GMV of $5.9 billion (over Rs 41,000 crore) for the first week of festive sales and as expected, we are on track to achieve this figure,” mentioned Sanjay Kothari, Associate Partner, Redseer Strategy Consultants.

Nearly 1,100 cell phones have been offered every minute, with a complete of Rs 11,000 crore of mobiles offered on massive e-commerce gamers.

In phrases of items, 60-70 lakh mobiles have been offered within the first 4 days (September 22-26).

Mobiles noticed a ten instances development in day by day common GMV. Premium telephones (iPhone 12, 13 and OnePlus) drove cell gross sales.

“We expect a complete sale of 90 lakh-1 crore items of cell gross sales within the first festive week. We are additionally seeing premium telephones driving cell development this yr,a mentioned Kothari.

Fashion noticed a 4.5 instances bounce when it comes to day by day common GMV, to succeed in Rs 5,500 crore within the first 4 days, mentioned the report.

The first wave of festive gross sales embrace Flipkart’s ‘Big Billion Day Sale’, Amazon’s ‘Great Indian Festival’, Meesho’s ‘Mega Blockbuster Sale’, and gross sales on platforms like Myntra, Ajio and Nykaa, amongst others.

“First four days of festive sale this year is 1.3 times the first four days in previous year’s festive sale,” mentioned the report.

E-commerce marketplaces often maintain as much as three gross sales main as much as Diwali. 

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